Unlocking Real-World Application of Neurometirc and Biometric Data

About Us

SPARK Neuro is an applied neuroscience technology and research company revolutionizing the evaluation of audience engagement in advertising and entertainment. We specialize in developing algorithms that yield actionable intelligence from neuroscience and biometric data.

 

We are also known for our applications in counterterrorism and cognitive health.

Our Mission

We believe that studying cognitive neuroscience is the best way to solve the mysteries of human behavior. We unlock academic advancements in neuroscience by making them more accessible and applicable to real world problems.

How We Do It

We move past what people say and into how people perceive, reason, and act by measuring brain activity and other biometric and behavioral data. We quantify the true human experience down to the subconscious, without the bias of standard self-report measures.

Fighting the Bias

Traditional research methods like surveys and focus groups provide a biased view of audience engagement. These self-reportAsking people to tell you how they feel forces them to rationalize a response that is not necessarily inline with their true reactions. methods suffer from groupthink,The loudest person sways the crowd and other people jump on the bandwagon. social desirability bias,People don’t want to be judged so they say what they think is popular or don’t say anything at all. confirmation bias,The experimenter has a preconceived notion and hears what they want to hear, interpreting data to confirm what they already thought. and experimenter bias.Participants can sense what the experimenter wants to hear and gravitate toward the perceived “right” answer that will please the moderator. Meanwhile, the results lack granularityIn advertising, every second counts. Surveys and focus groups provide general feedback, but can’t give a second-by-second understanding of attention and emotion. and are unable to tap into the subconscious nature of emotion.Emotion is largely a subconscious process. People aren’t consciously aware of their feelings in realtime and can’t articulate what is lying beneath the surface.

SPARK's Clients

SPARK’s research is trusted by major brands, ad agencies, TV networks, and move studios.

"Thanks to SPARK, I was able to impress my sales team with an interesting and innovative research methodology"

-Hulu

"SPARK Neuro hit the sweet spot between academic excellence and marketing prowess."

-Anheuser Bush

"We really enjoyed how easy and fast it was to bet both projects we worked on off the ground with SPARK Neuro."

-Paramount Pictures

"I don’t see how any other research group would be able to supply the technology, the science, the passion, and the advertising know-how that they bring to the table."

-Barclays

"SPARK Neuro is on of the most collaborative and intellectually driven research partners I’ve had the pleasure to work with in my 15+ year career."

-NBC

"What sets SPARK Neuro apart is that it’s hard to argue with results that are not self reported by participants, and instead reads their neurological response."

-Quicken Loans

"SPARK Neuro’s work was extremely well received. They were easy to work with, professional and responsive."

-GM

"Thanks to SPARK, I was able to impress my sales team with an interesting and innovative research methodology"

-Hulu

"SPARK Neuro hit the sweet spot between academic excellence and marketing prowess."

-Anheuser Bush

"We really enjoyed how easy and fast it was to bet both projects we worked on off the ground with SPARK Neuro."

-Paramount Pictures

"SPARK Neuro is on of the most collaborative and intellectually driven research partners I’ve had the pleasure to work with in my 15+ year career."

-NBC

"What sets SPARK Neuro apart is that it’s hard to argue with results that are not self reported by participants, and instead reads their neurological response."

-Quicken Loans

"SPARK Neuro’s work was extremely well received. They were easy to work with, professional and responsive."

-GM

4
5