Inside Spark Neuro’s futuristic neuroscience lab A lot was running through my mind when they first hooked up my brain. I’d heard about SPARK Neuro on Facebook and done a little digging to find out what exactly I’d have to do to earn “$75 in 75 minutes.”...
Nobody likes to be told what to do. But as it turns out, we love to be subtly directed to make choices. I’m referring to the art of the “nudge”, a term coined by economist Richard Thaler and legal scholar Cass Sunstein in their book Nudge: Improving Decisions...
[Reposted from June 2016] Donald Trump. Hillary Clinton. Ted Cruz. Bernie Sanders. Just reading these names likely elicited a wave of strong reactions: a warm smile, a frown, an eye roll. Perhaps you’re frustrated or indifferent to the entire...
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