Is it time to retire ‘climate change’ for ‘climate crisis’?
Does the term “climate change” need a makeover? Some think so — here’s why.
“SPARK Neuro is…offering researchers the ability to see which areas of the brain are being activated and what that means for persuasion and decision-making.”
Why your brain doesn’t register the words ‘climate change’
“Say goodbye to the old, biased ways of figuring out what people think.”
“Spark is trying to get beyond that limitation by using fNIRS”
“Smart advertisers in this year’s game took neuroscience into account when crafting their message.”
Gillette Stirs Controversy with Ad
Exploring How Neuroscience Can Affect a Marketing Strategy
8 Ways To Trick Your Brain Into Keeping Your New Year’s Resolutions
2018
Why We All Struggle To Keep Our New Year’s Resolutions
“Measuring emotions can lead to more effective marketing”
How Nike’s Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscience
“People have referred to us as a ‘lie detector on steroids’.”
“Simply put, persuasion cannot occur in the absence of emotion.”
“The dominating force in a still new neuro analytics industry.”
“We bring brands, studios and other content creators an unmatched ability to know whether or not their content will succeed.”
SPARK knows what you really think about that ad
“We are able to really diagnose the effectiveness and engagement levels with the content people are putting out there.”
Audience Engagement Startup SPARK Neuro Raises $13.5 Million Series A
[SPARK Neuro] measures efficacy…to see exactly when people are engaged and when they are not.
Rewiring Storytelling: Neuroanalytic Brand Boosting From The Startup That Predicted The Trump Win
Thiel Capital led the [Series A funding] round, and was joined by…Will Smith and Michael Eisner’s Tornante Company.
“We’re proud to have support from industry legends Michael Eisner and Will Smith as we grow.”
“The algorithms take a mess of data that’s meaningless to the human eye and turn it into something [a marketing executive] can just understand…”
“[Taylor Swift’s] message was targeted perfectly to encourage action.”
“People may say they feel strongly about one candidate, [but] their brain can tell a much different story”
SPARK findings reveal that Trump remains the clear winner in captivating viewers.
2017
The experiment might be the closest the country gets to an explanation of this crazy presidential campaign without dissecting a brain.
How Neuroscience Can Help Improve Mobile Marketing
The Art and Science of Influence
“Granular data allows for actionable research.”
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