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Your Brain on Storytelling

New Data Reveals How to Best Measure a Powerful Story
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CEO Spencer Gerrol Talks Super Bowl Ads on CBS

CEO Spencer Gerrol Talks Super Bowl Ads on CBS

By SPARK Neuro
Introducing SPARK Neuro

Introducing SPARK Neuro

By SPARK Neuro
Paramount: Mother!

Paramount: Mother!

By SPARK Neuro

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Case Studies

How our algorithms helped us uncover real responses.

The Neuroscience of super bowl ads

Optimizing the big game for big ad performance.

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