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The Science Behind Brand Mascots, Spokespeople and Celebrities

The Science Behind Spokespeople
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Your Brain on Storytelling

New Data Reveals How to Best Measure a Powerful Story
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Videos

Watch how different kinds of content performs.
The Effects of Emotions on Decision Making

The Effects of Emotions on Decision Making

By SPARK Neuro
The Effects of Storytelling on Memory

The Effects of Storytelling on Memory

By SPARK Neuro
CEO Spencer Gerrol Talks Super Bowl Ads on CBS

CEO Spencer Gerrol Talks Super Bowl Ads on CBS

By SPARK Neuro

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Case Studies

How our algorithms helped us uncover real responses.

Rebranding Climate Change

How to talk about global warming in today’s political climate

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