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The Science Behind Brand Mascots, Spokespeople and Celebrities

The Science Behind Spokespeople
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Your Brain on Storytelling

New Data Reveals How to Best Measure a Powerful Story
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Show me the Money: Maximizing Athlete Influence in Advertising

Online Webinar
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Your Brain On:
Emotional Decision Making

Neuroscience insights on how emotions and decision-making are connected and what that means for advertising
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Videos

SPARK Neuro Videos
SPARK Neuro News Reel

SPARK Neuro News Reel

By SPARK Neuro
Fast Company – SPARK Neuro

Fast Company – SPARK Neuro

By SPARK Neuro
CNN – SPARK Neuro

CNN – SPARK Neuro

By SPARK Neuro

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Case Studies

How our algorithms helped us uncover real responses.

Rebranding Climate Change

How to talk about global warming in today’s political climate

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