Admit it. You don’t really know how people feel about your ads.
Your data lacks accuracy and focus groups aren’t giving you the insights you need. You crave more details and actionable results.
We're here to disrupt the way you do research.
We go straight to the source, measuring brain and nervous system activity.
We produce second-by-second data, giving you every granular detail of attention and emotional levels.
These insights give you an advantage—the power of science to make creative decisions.
People are initially intrigued (celebrity sighting!), but not fully invested (storyline is lacking).
The ad takes too long to get to the action and loses attention quickly. Cut this section out!
The excitement finally picks up the pace. Great sequence!
A pivotal moment causes increased engagement.
The dramatic pause creates a powerful moment of suspense. We see exactly how long that feeling of anticipation builds.
The punch line comes too late and is anticlimactic, losing all attention previously earned.
Although a return to the action recovers some attention, it is no longer novel and doesn’t sustain interest.
By the time the Adidas logo appears, attention is nearly absent.
Spencer Gerrol is the Founder and CEO of SPARK Neuro, which employs the most cutting edge neuroscience tools to create more engaging storytelling in advertising, entertainment, and other sectors.
Spencer is a notable speaker who has keynoted presentations at Google, TED, the United Nations, the White House, the Pentagon, Cannes Lions, and the Advertising Research Foundation.
Spencer has been featured by CNN, The Washington Post, ABC News, Forbes, and Ad Week. He was also honored at the White House for founding one of the top 100 companies started by young entrepreneurs and was named a Global Shaper by the World Economic Forum.
Spencer’s background in cognitive psychology and human factors enables him to identify new opportunities to influence human behavior through design and technology.